PLDT Home, the home broadband unit of the Philippines’ leading integrated network PLDT Inc. (PLDT), sustains its leadership in the country, eclipsing competition, and elevating customer experience by introducing innovative products for the home.
“Our goal is clear: we want to further elevate the experience of our customers by providing the best-in-class broadband connection and innovative products and services to more Filipino families. We plan on leveraging our multiple technologies and tailor-fitted packages to enable connectivity to every home,” said Jeremiah de la Cruz, PLDT Senior Vice President and Head of Consumer Business - Home.
PLDT Home accounted for more than half the industry’s fiber-only revenues, posting ₱53.0 billion in 2023, and more importantly, showed an industry-leading 9 percent growth in revenue year-on-year. PLDT Home also plans to grow its fiber footprint this year to reach more households and barangays in the Philippines as it pushes connectivity in greenfield areas.
The broadband unit of PLDT continues to dominate the market share, accounting for 50 percent of the total fiber-to-the-home industry customers with 3.2 million fiber customers as of end-2023.
Since 2021, PLDT Home has consistently increased its share of industry revenues to 50.6% as of end-2023. According to de la Cruz, in 2023 alone, PLDT Home drove 68% of the industry revenue growth, driving the Philippine telco sector forward.
PLDT Home reported an industry-leading average revenue per user (ARPU) of P1,493 which is 11% higher compared to the previous year and registering better churn rates at 1.8% than the industry average of 2%. PLDT Home utilized 59 percent of its ports as it continued its network expansion, sweating its assets to provide better customer service.
PLDT Home is also improving its customer care efforts by ensuring a more proactive approach in dealing with complaints, helping reduce repair and follow-up calls.
Leveraging innovation to push PH internet forward
PLDT Home continues to expand its portfolio of offerings and services to meet the different connectivity needs of Filipino households. Following the introduction of the country’s first Gigabit Fiber plans that offer ultrafast, first-world connectivity speeds of up to 10Gbps, PLDT Home is unveiling its Always On service.
A first in the industry, the new Always-On broadband service delivers uninterrupted connectivity for PLDT Home customers. By leveraging on PLDT’s fastest fixed infrastructure and Smart’s robust wireless network, this innovation provides a seamless, ultra high-speed connection ensuring customers 24/7 access for work, study, or entertainment.
“We want to continue to enable our customers to experience a new era of connectivity with technologies that provide them with an unmatched digital experience and speeds at home,” added de la Cruz.
Sustainability starts at Home
With Sustainability as one of the key drivers of PLDT’s business strategy and performance, PLDT Home has been undertaking various initiatives in support of doing business responsibly and promoting the adoption of digital and sustainable lifestyles among customers.
To help narrow the digital divide, PLDT Home has been enabling pervasive access to communications and digital services across various geographic and socio-economic sectors in the country. The broadband unit of PLDT also continues to support various digital skilling programs that foster job creation, entrepreneurship, and poverty reduction among women and vulnerable sectors of society.
Recognizing children as among its most active end-users, PLDT Home has also been embedding child safety features in its services, utilizing PLDT’s top-notch Child Protection Platform that automatically blocks and prevents access to online child sexual abuse and exploitation materials. The brand has also been leveraging industry partnerships to offer digital parenting solutions and customer education efforts in line with protecting children from risks and harms online.
To promote responsible consumption and circularity, PLDT Home has been incorporating electronic waste (e-waste) collection efforts in its marketing, sales, retail store operations, and customer engagements. Through its Be Kind. Recycle. program, PLDT’s broadband unit promotes recycling and creates an ecosystem for Filipino households to dispose of their e-waste properly and conveniently.
“As a staunch champion of sustainability, PLDT Home has been actively taking steps to ensure that our services and operations are generating positive impact to our customers, and at the same time, using its voice and maximizing every platform to enable our customers to embrace sustainable practices at home, and in the digital age,” said PLDT First Vice President, Chief Sustainability Officer, and Head of Investor Relations Melissa Vergel de Dios.
These initiatives underscore the PLDT group’s commitment to help the Philippines contribute to the United Nations Sustainable Development Goals.